Skip to main content

Here’s How Much Time Snapchat Users Spend on the App

Snapchat users spend an average of about 30 minutes every day on the popular app, according to new data.
The photo messaging service, which has tried to break more effectively into the advertising space, has touted that figure in its pitches to advertises, BusinessInsider reported on Friday. A Snapchat spokesperson confirmed the number to the site.

According to BusinessInsider, Snapchat’s 100 million daily active users spend an average of 25 to 30 minutes per day on the app. Of those daily users, 60% are creating new content rather than just watching the stories of other users or checking out the app’s Discover feature.

The app aims to become an alternative to TV ads, especially as cord-cutting makes television a less effective way to reach millennials. A Nielsen study commissioned by Snapchat showed that the app reaches 41% of 18 to 34-year-olds in the U.S., while the top 15 TV networks in the country reach just 6% of people in the same age bracket, the site reports.

[Time]

Comments

Post a Comment

Popular posts from this blog

Introducing Randalin: The Girl with The Crazy Ass

Post a Comment
Read more

Kobe Bryant dead in California helicopter crash

Legendary NBA player Kobe Bryant has died in a California helicopter crash, reports said Sunday. He was 41. Bryant was among at least four people traveling in his private helicopter over Calabasas when a fire broke out, sending the chopper spiraling from the sky,  according to TMZ Sports . The crash occurred around 10 a.m. local time amid foggy conditions in the hills overlooking Calabasas, with the chopper sparking a brush fire on impact that hampered initial rescue efforts,  according to The Los Angeles Times . There were no survivors, and the cause of the crash is under investigation, according to TMZ. Authorities investigating the crash  confirmed to KTLA – Channel 5  that at least five people were killed in the crash, but did not identify the victims by name. Bryant’s wife, Vanessa, was not among those aboard the chopper, according to reports. He is also survived by the couple’s four daughters, with the youngest born just last June. Bryant starred for two decad
Post a Comment
Read more

Zika-Linked Cases of Microcephaly Rise in Brazil

The number of cases of microcephaly in Brazil associated with the Zika virus has risen to 4,863 —up from 4,690 a week ago. Confirmed cases of the virus reached 641, while suspected cases now total 4,222, Reuters reported on Wednesday morning, citing the Ministry of Health. The Zika epidemic—which is now spreading through the Americas and prompting a dedicated response from the U.S. Centers for Disease Control and Prevention—is centered in Brazil. Read more: How Brazil Uncovered the Possible Connection Between Zika and Microcephaly Doctors believe the virus is linked to microcephaly, a birth defect involving an abnormally small head and incomplete brain development, though there is not yet definitive scientific proof of the link.
Post a Comment
Read more