Skip to main content

Here’s How Much Time Snapchat Users Spend on the App

Snapchat users spend an average of about 30 minutes every day on the popular app, according to new data.
The photo messaging service, which has tried to break more effectively into the advertising space, has touted that figure in its pitches to advertises, BusinessInsider reported on Friday. A Snapchat spokesperson confirmed the number to the site.

According to BusinessInsider, Snapchat’s 100 million daily active users spend an average of 25 to 30 minutes per day on the app. Of those daily users, 60% are creating new content rather than just watching the stories of other users or checking out the app’s Discover feature.

The app aims to become an alternative to TV ads, especially as cord-cutting makes television a less effective way to reach millennials. A Nielsen study commissioned by Snapchat showed that the app reaches 41% of 18 to 34-year-olds in the U.S., while the top 15 TV networks in the country reach just 6% of people in the same age bracket, the site reports.

[Time]

Comments

Post a Comment

Popular posts from this blog

The Real Winner of the Democratic Debate: President Obama   More Sanders Snarks as Democratic Debate Gets Heated Democratic Candidates Court Black Voters at Debate Clinton and Sanders Walk a Careful Line on Women at Debate There were only two Democrats on the debate stage in Milwaukee on Thursday night, but they should have brought a third podium for President Obama. Coming back from a landslide defeat in the New Hampshire primary, former Secretary of State Hillary Clinton doggedly criticized Vermont Senator Bernie Sanders on areas where he’d split with Obama while duct-taping herself to the President’s legacy on issues as varied as foreign policy , health care and Wall Street . Sanders, for his part, did his best to hold his ground, justifying his criticism of the President and presenting himself as a change agent while pointing out Clinton’s own differences with Obama. Their heated exchanges over Obama’s legacy reflected how the President has b...
Post a Comment
Read more

The country’s problem is our problem- Buhari

Nigeria President Muhammad Buhari gave this reminder on Tuesday in Abuja while breaking his Ramadan fast with a delegation of Islamic clerics. Mr. President said that Nigerians do not have any other country to call theirs except Nigeria and should therefore work and pray for it to prosper.
Post a Comment
Read more

2018 #Big Brother Naija makes N5.1 billion

Big Brother Naija winner alongside CeeCee and Nina. [Photo credit: BBNaija official Instagram page] The just-concluded third season of the reality TV show, Big Brother Naija “Double Wahala”, has made N5.1billion from viewers, a PREMIUM TIMES analysis shows. The host of the show, Ebuka Obi-Uchendu, revealed that over 170 million votes were cast in the course of the season, 30 million of it coming in the final week. Based on how the BBNaija game works, viewers were asked to cast votes for their favourite housemates to keep them in the house as the housemate with the highest votes would win. The cost of voting was N30. This shows that BBNaija made a total of N5.1billion from viewers votes alone and 17.6 per cent of sum (N900 million) came in the final week of the show. When compared to the amount made from votes, the winner took home a meagre 0.88 per cent of the sum in a N45 million package containing N25 million in cash, a new SUV worth N12 million, a complete home ent...
Post a Comment
Read more